If you ask any dentist what would they like to market their dental practice for on Google they usually go with the most obvious keywords searches like dentist, dentist (their zip code), dentist (their city) ect..
Not saying these are bad because most likely because of the 80/20 rule most new patients will search like that too. However, there is always an opportunity to go for the low hanging fruit and not just (“dentist chandler AZ” or “cosmetic dentist in Scottsdale” ect..)
Some of the dental services dentists should consider optimizing their websites for and possibly running Google Adwords ads are the following;
- teeth whitening like “teeth whitening scottsdale, or teeth whitening chandler in the examples above (for their local areas)
- dental implants
- root canals
- orthodontist or orthodontics
- dental crowns
- wisdom teeth removal (ie. widsom teeth removal phoenix)
- gum recontouring
- all on four dental implants
- lip repositioning
- TMJ issues
- smile makovers
- cosmetic dentistry
- pediatric or kids dentist
As you can see there are a lot of dental service keyword opportunities so don’t limit yourself or your website to just obvious keywords for content on your website.
Think outside the box and use keyword tools like Google’s Keyword Planner to type in all types of dental keywords related to the services you offer not just what you do or what you are and where you do it.
Share this post with your other dental friends and let us know how we can help you and if you have any questions about how we can help you get started with executing on this dental SEO strategy.